Advisor Group continues to bolster its leadership team with the appointment today of industry veteran Jon Frojen as chief financial officer, according to a news release.

In his new role, Frojen will be responsible for setting the overall vision and strategy for the finance department. He will oversee the day-to-day operations of the accounting, treasury, tax, procurement, commissions and financial planning and analysis departments. He also will be responsible for long-term financial planning and capital allocation in alignment with the firm’s strategic plan, the release said.

Frojen, who will report to Advisor Group’s president and CEO Jamie Price, most recently served as CFO of United Capital, which was acquired by Goldman Sachs last July. In that role, the release said, he led all aspects of the company’s financial management, serving an essential role in the firm’s ongoing growth strategy and its successful acquisition by Goldman.

Prior to joining United Capital, Frojen was the CFO at Cetera Financial Group, where he managed the company’s finance functions, oversaw a doubling of the company’s revenues, and led the firm’s capital management and acquisition strategy, the release said.

Frojen said after having the privilege to be part of some of the most dynamic businesses in the wealth management space, he is excited to join Advisor Group. “The company clearly has the expertise, financial stability and strategic vision to redefine the wealth management space, while driving growth and success for its financial professionals across the country,” he said in a statement.

Price said adding “such a skilled executive could not have happened at a more important time for Advisor Group,” as the firm continues to build on the momentum it has achieved in recent months. “With Jon on the team, there is no limit to what we can accomplish for our financial professionals and their clients, as the nation’s leading multi-clearing, multi-custody and multi-brand network of wealth management firms,” he said.

Following its merger with Ladenburg Thalmann in February, Advisor Group made several management changes in March. And last week, the company announced a reorganization plan that integrated three of the Ladenburg firms it acquired.

Advisor Group, Inc. is the nation’s largest network of independent wealth management firms, serving approximately 11,300 financial professionals and overseeing over $450 billion in client assets.