AIG Life & Retirement has launched an advertising campaign celebrating financial and retirement professionals and the role they play during the Covid-19 crisis.  

The ad campaign was introduced at the 2020 PGA Championship—of which AIG is a partner—at Harding Park in San Francisco, which began Thursday and ends on Aug. 9. It showcases the people, products, and services that AIG Life & Retirement brings to its customers, clients and distribution partners, AIG said.

The campaign kicked off with a commercial airing on ESPN and CBS throughout the tournament. Titled “Amazing Mom,” the commercial features a grade schooler, alongside her mom, in a virtual classroom explaining the work her mother does as a financial advisor.

“My mom has superpowers," she says. "It’s like she can see the future. She helps others see the future, too. It’s like she time travels in a rocket ship, and then she comes back saying try this or try that.”  

Kevin Hogan, CEO of AIG Life & Retirement, said the campaign "brings a new perspective to the crucial conversations financial and retirement professionals are having with individuals during these challenging times.”