Anthony Tomaro has joined Tomaro Financial Group in Wall Township, N.J., as the firm changes its name and adds the second generation of the family to the firm, Tomaro announced Tuesday.

Victoria Tomaro, president of the firm and Anthony’s mother, founded the independent advisory firm as V. Tomaro and Associates 35 years ago.

Anthony Tomaro is an investment advisory representative who previously worked for Liberty Mutual Insurance in Boston, where he analyzed the growth and profitability of various lines of insurance.

Victoria Tomaro’s daughter, Anne-Marie, joined the firm as a registered representative in 2012.