Boomers will look to us as their financial mentors, educators and life diagnosticians.
Recently I received a booklet in the mail from a
fourth grader in Ottumwa, Iowa. His picture adorned the cover. Inside
was a letter explaining that his class project was to send this
"travelogue journal" to someone in another city. There were several
pages in the booklet that allowed people to write about their city: the
climate, industry, landmarks and special information. Each person who
received the book was asked to send a postcard to the boy, complete a
page in the book, and then send it on to someone else in another part
of the country. The last person to fill out the book was asked to send
it back to the boy in time for his May 22nd deadline. The idea is not
only for him to find out about as many cities as he can, but to see
where the book travels from person to person.
I was the sixth person to receive the book. It was
sent by a friend in Phoenix. It had already been to Rancho Cucamonga
(California), Chicago, Wasilla (Alaska), Phoenix and Boston before it
came to me. As I read the entries from the others, I imagined being a
fourth grader in Iowa, anxiously awaiting his journal to see where it
had been the past few months. I also thought about all the amazing
things that kids learn today and what a responsibility it is to teach
them important stuff that will help them thrive in this world.
Of course, it has occurred to me that knowing where
Cucamonga is may not be as important to kids as knowing how to save
money and invest for later years, but that's just a die-hard planner's
perspective.
Despite this reminder, I wasn't surprised to learn
that in a survey conducted recently by Dr. Ken Dychtwald, (celebrity
futurist and author of Age Wave,) most baby boomers think they haven't
taught their kids much about fiscal responsibility. In fact, most
boomers indicated that they would like more information and educational
opportunities for their 20- and 30-year-old "kids." Let's face it, as
important as we think personal financial planning is, most people learn
little or nothing about it in formal education unless it's related to
their educational discipline in post-high school years.
We boomers haven't exactly been sterling role models
for our kids either. We've been in debt for most of our adult lives,
and as we reach age 60, consumer debt in this country is a whopping
$2.8 trillion. Last year, our savings rate was in negative territory,
(-.05%.) It looks like we are dipping into savings to pay for our
current lifestyles. Our parents bought a refrigerator when they needed
it; we buy a 50" flat screen TV when we want it. (Praise the credit
card.) As a result, we know that we're going to have to work to fund
our "next phase" life, but we don't like the prospect of working to
fund our children's "next phase" too.
Anecdotally, boomers tell me that the two things
they want most as they move into their next phase life (I really can't
identify with the term "retirement") is to be debt-free and
dependent-free. It's not clear, however, which of these has the highest
priority. In any case, finding ways to educate our adult children about
their own financial lives seems to be a step in the right direction.
Dychtwald's study, The New Retirement Mindscape,
(for Ameriprise Financial) seems to reinforce this conclusion. One
survey participant put it succinctly: "We've spoiled them by giving
them new cars and credit cards. We haven't made them know how to get
out in the world and make money."
Recently our firm held free workshops for "kids 18
to 80 who'd like to learn more about the financial stuff we didn't
learn in school." Our first seminar had 38 attendees, including parents
and adult children who wanted to get back to basics. Most of the
parents wanted to ensure that their kids continue to become
self-reliant, and most kids wanted to know if they'd be able to count
on an inheritance someday. While getting these generations together to
hold meaningful discussions about fiscal responsibility, we also firmly
planted ourselves in the role of advisor to all of them.
These "win-win" opportunities should be part of our
marketing and retention initiatives as we partner with boomers in their
"productive aging" process, assisting them in their cycle of learning,
teaching, working and playing. As advisors we need to be acutely aware
of emerging boomer trends in order to meet the needs of our
transitioning clients.
Although 76% of boomers indicate they will work in
retirement, a recent survey by the Associated Press found that 43% will
work to stay busy, while 27% will work to make ends meet and 19% will
work to be able to afford "extras."
These boomers are exploring working alternatives to
stay mentally and physically active, and earn an income. As it turns
out, older workers are suddenly in demand, too. More than one worker
out of four will reach retirement age by the end of the decade and
corporations are scrambling to entice older workers to stay in the
workforce. Recently, the Society for Human Resource Management (SHRM)
indicated that their members were instituting flexible work
arrangements to accommodate "next phase" plans of older workers.
These plans include part-time working hours and
flexible telecommuting schedules. Employers are also designing new
training programs for older workers with access to coaching, strategy
development and research programs to avoid losing their brain trusts to
retirement. According to SHRM, over 41% of its corporate members are
keeping retired employees on as consultants. Knowing this, our advisors
have suggested work alternatives for our clients who have, in turn,
creatively designed their own "next phase" bridge jobs.
The turning point for boomers is fast approaching.
Their future life decisions will affect families, communities, social
policy and certainly our own advisory practices. Boomers will look to
us as their financial mentors, educators and life diagnosticians.
They'll want us to be experts in distribution options, "decumulation"
strategies and next- career alternatives. They'll want us to teach
their kids to be financially savvy and more importantly, financially
independent. Consequently, we'll need to do some practice retooling to
meet the new requirements of our boomer clients. But our advice will
never be more in demand.
Deena Katz is president of Evensky & Katz Wealth Management in Coral Gables, Fla.