Investors Capital Corp. has found a "casual" way to generate money for some serious causes.
The broker-dealer
says it has found success offering employees the opportunity to wear
bluejeans in the office on Fridays-which are casual dress day at the
company-for a cost of $5 per employee.
The donations are then collected and given to designated charities.
Among the
charities that have benefited from the program are Easter Seals, Autism
Speaks, Avon Walk for Breast Cancer, St. Jude Children's Research and
Franciscan Hospital for Children.
Some of the
charitable causes have hit close to home for Investors Capital
employees, according to the company. In June, the employees sent their
donations to the Michael Klingsmith Memorial Fund, named after an
Investors Capital employee who died in a car accident. The money went
to his widow.
In August, the
collections went to the Benjamin Park Fund, which is seeking to build a
park in the name of a home-office employee's family who recently lost a
baby.
"Many companies
give their employees casual Fridays as a perk for the employees, but we
wanted to take it one step further," company event manager Susan
Richard said. "Jeans Fridays are a great way for Investors Capital
employees to sport their favorite jeans and, at the same time, donate
monthly to a very special cause."