Such measures and benchmarks are crucial to making informed, strategic decisions regarding your own firm's future and growth. "You have to ask yourself, at what level of critical mass do you need to be to afford a professional administrator," Tibergien says. "It's different for every firm. It's a function of your fixed costs, gross profit margin and growth potential. And that's assuming companies have a handle on these measures, which they typically don't."
Maybe it's time to take such measures. After all, you don't want to be steering blind in the face of increasing client demand, potential profit margin compression and intensifying competition.