Video is undoubtedly one of the most powerful marketing tools. In fact, research from HubSpot shows that 54% of consumers want to see more video content from the brands and businesses they support.

And if you’re a financial advisor, video can help you elevate your brand and connect with clients and prospects. Still, despite the many benefits of video marketing, most advisors are intimidated or unsure of where to start.

I’ve compiled this quick guide to help you get over your hesitancy and begin your video journey.

Why Video Works For Advisors
Advisors can use video on nearly all of their marketing channels. On your website, it provides a personal touch that’s key to your marketing, allowing you to put a face on your company, build your brand and make your business more personable.

On social media, it can help you stand out from the crowd. And in emails and blogs, it can add to your communications by offering an alternative way to engage.

But above all, video lets prospects know who they’ll be working with, which can help dissipate any hesitations and contribute to them taking action.

What Tools Do You Need?
Many advisors believe you need expensive tools and equipment to start marketing with video. Fortunately, technology has become so advanced that most people with a smartphone can create high-quality video content with minimal additional cost.

Most modern phones, computers and web cameras offer workable video quality. And with a quiet space or a simple microphone, you can record your audio.

However, if you want to improve your video recording, there are a few additional tools to consider, including:

• A tripod to stabilize your phone if it is your preferred recording device;
• Appropriate lighting, whether from a device or location; and
• A microphone for higher quality audio.

Of course, these extra devices are not necessary. They can indeed help you create a better recording, but what’s far more important is the content you choose to record.

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