Boston Private, a wealth management, trust and private banking company headquartered in Boston, has promoted Allison Baird to the position of chief marketing officer, according to a news release.

In her new position, Baird will be responsible for all aspects of the firm's marketing, advertising, branding, public relations and client development programs.

Baird joined Boston Private in 2016 as senior vice president of marketing and client development. Last year, Boston Private promoted her to the position of vice president of products and solutions.