Broadridge Financial Solutions, a Lake Success, N.Y.-based global fintech company, has acquired Appatura Inc., which focuses on regulatory and marketing content management and automation, according to a company release.
Based in Ridgefield Park, N.J., Appatura was acquired from Havas Creative Inc., a wholly owned subsidiary of Vivendi Universal, S.A., and other selling shareholders. Terms of the transaction were not disclosed.
The release said Appatura's technology and operational capabilities enable clients to streamline the composition of regulatory and marketing communications, enabling greater consistency and accuracy in content through a more automated process, while meeting regulatory requirements.
The release also noted that the addition of Appatura's flexible SaaS-based platform and sophisticated content management will enhance Broadridge's existing communications solutions for asset managers and other financial services clients. It added that firms will be able to streamline content curation and assembly and more effectively manage the publishing and dissemination of material, such as prospectuses, fact sheets, pitch books and other regulatory and marketing materials.