Oligino pointed out six patterns of opportunities (sourced from trendhunters.com):

1. Acceleration—how do you make things faster? How can you develop them?  How can you make them more educational?  How do we help people get to a better place faster?

2. Reduction—if you have a complicated client service process, can you react to change?

3. Convergence—together you have a stronger value proposition. 

4. Cyclicality—everything returns, so capitalize on trends.

5. Redirection—it is not about trying to grow, but trying to make the world a better place.

6. Divergence—rebelling against the status quo.  It is about personalization and customization.

Additionally, Oligino gave 10 reasons for growth:

• Grow the return on your investment.

• Experience the benefits of economies of scale.