It’s just Candy Crush

Playing an on-line game and getting coins for solving a puzzle can be great fun. Taking coins won from an on-line game and trading them with others is today called a cryptocurrency. The game may be hard to win, but it is still a game. If only the founders of Candy Crush had realized that selling the coin could be more profitable than selling the entertainment.

Richard Bernstein is chief executive and chief investment officer at Richard Bernstein Advisors.

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