Want to be "on trend?" Well you just have to know where your food came from of course (not just the local supermarket). Luckily, using blockchain technology, you can now know where your coffee beans were grown, where your ground beef was produced, where your tuna (sushi) was caught and on and on. Which means you can even become an.......ethical shopper.

Yes, blockchain tracking can allow you to be an ethical food connoisseur. Tracking food sources can make sure that coffee bean grower was paid a fair price, the ground beef was raised in an animal friendly environment and that tuna was not caught by "bootleg" fishermen. Or, if you are REALLY "food current," what lab was your dinner created in. Blockchain has made food safer since the source can be documented, tracked in transit and safely stored. all the while making the end buyer a more ethical eater. Pretty cool. A bit more below.

Bill Taylor/ Fintek Capital


"...Blockchain can help track the production of consumer staples across complicated supply chains, giving consumers the data they need to make informed choices.

The online public ledger creates a permanent and unchangeable record of transactions. Each transaction is time-stamped and linked to the last, so that it can't later be altered.

The traceability offered by blockchain is invaluable when trying to untangle supply chains that are associated with illegal practices and human rights abuses.

Take fishing, for example. Illegal fishing accounts for up to 31% of catches worldwide, according to the Environmental Justice Foundation.

World Wildlife Fund is trying to address the issue with a blockchain traceability project focused on tuna in the Pacific.

In January, the group launched a tracking platform called OpenSc. An electronic tag is affixed to each fish as it comes on board a vessel, which automatically registers at the dock and processing facility. As the fish is prepared for sale and packaged, it

receives a specific QR code.

The consumer can then scan the code to see where the fish was caught, manufactured, processed and how it was transported to the shop.

World Wildlife Fund uses the data to focus on human rights abuses in the industry such as forced labor and modern slavery. It can learn about staff in the supply chain and their working conditions..."


Full Story at CNN.com