Spend enough time talking with financial operators, and you get the 360-degree view of what is happening in our industry. Talk to a bank CEO, an innovation officer, a venture capitalist and a fintech entrepreneur. Do this 300 times. Listen to the public markets, listen to the private markets, gaze at the crypto markets. Watch the blinking lights until the macro pattern emerges. Human belief, pumping like blood through the organs of our economy. Don't listen to the persuaders (like me), but look instead at the data. What are the results of our collective experiments?

We are like the hungry at the all-you-can-eat buffet. In the beginning, there is not enough! Let's democratize access to food; to music; to transportation; to health care; to finance; to payments; to banking; to lending; to investing. The billions in institutional capital across universities, pensions and sovereigns are delegated to smart portfolio managers. The day before yesterday, it was allocated by small cap stock pickers (hi Warren!). Yesterday, it was the alternative managers of hedge funds and private equity. Today, it is the trading machine and the venture capitalist. Tomorrow, it is the cryptographic artificial intelligence.

These delegates fund our all-we-can-eat Uber, WeWork, Revolut, SoFi, Coinbase buffets, looking for investment returns. We enjoy the fruits of this labor, don't we? Price competition drives the costs down, and technology drives efficiency up. Everything is free! And still, we are unsatisfied. This time, because we are too full! There are too many banks, too many payments channels, too much lending, too much trading! You know what happens to businesses with large fixed costs (e.g., airplanes or compliance) and large volatile variable costs (e.g., oil prices or interest rates) when margins get thin and shocks hit? Bankruptcies happen. I'll leave it to you to plot interest rates against bank failures -- that's the variable part that has been artificially depressed for a generation.

I am borrowing an analysis from ARK Invest, which shows the market valuation of a user in various financial digital experiences, including those of the banks. There are several ways to read their chart. The first is that the Robinhoods and Monzos of the world are 10x overpriced relative to the payments apps. I can sort of buy this -- though money in motion is way easier to capture than money at rest. The second is that venture investors think a finance user is worth $1,500 in a digital bank. Given that a few thousand dollars is the average user balance, this is a pretty insane valuation.

Last, one can spin the higher $3,500 incumbent bank digital user valuation as "room to grow" for fintechs. That would be overly simplistic. What is happening at the large banks is that a digitizaton process is converting traditional customers to digital ones. This means there will be more incumbent digital customers effortlessly, seeing rapid growth per year -- outnumbering the organic growth the Fintechs can generate. As a result, those high per-user figures will be trending down over time. And second, the average account balances at banks tend to be 5-20x larger. As a result, the venture capital tendency to look at eyeballs and users, rather than assets, is leading to some intense non-economic decisions.

So what's the net effect? A price war has begun, and it will not end until interest rates have been raised, a recession has hit, venture capital starts drying up, traditional banks get their revenue source back, and the fintechs go bankrupt one after the other. Look again into the history of the airline industry, and what price competition has done historically. In our world, eTrade, Schwab, Interactive Brokers, J.P. Morgan and the rest have responded to Robinhood by matching is $0 price point. As a result, eTrade will lose out on $75 million in commissions. Revenue generation will likely shift to invisible monetization, like it has done with the rest of the web -- selling order flow, data, analytics, cash sweep, and adjacent services.

In another fascinating article from the Wall Street Journal, we can get a closer look at the Marcus story. The quick takeaway is that -- as Goldman worked to build the fintech firm of the future -- the investment bank has lost $1.3 billion on the experiment. Maybe that's just the price of admission! Maybe Deutsche Bank needs to fire 18,000 people and spend $13 billion on technology to become positioned for the next decade.

As an entrepreneur raising $500,000, it can be frustrating to hear that your digital bank is a bad idea from venture capitalists managing a few hundred million, over and over again. It can be frustrating going to corporate venture arms of the Wall Street titans, and getting rejected because these ideas are not part of the quarterly business plan. Some entrepreneurs could start thinking the ideas are bad, or that their money management audience knows better. What you are missing is that your ask isn't big enough! You are trying to lose only a few million. Try a few billion.

Lex Sokolin is a futurist and entrepreneur working on the next generation of financial services. He is the Global Fintech Co-Head at ConsenSys, a blockchain technology company building the infrastructure, applications, and practices that enable a decentralized world. Lex focuses on emerging digital assets, public and private enterprise blockchain solutions, and decentralized finance and autonomous organizations.