• How many people opened the content or opted to download

  • What percent of them clicked on the call-to-action after opening

  • What percent of people clicked through to your website

  • What percent of people inquired about your services

  • How many new users now pay for your service as a result of the marketing campaign

  • A hand clicking on a mouse

    As with tracking CAC — remember, client acquisition cost — click-through metrics help you ascertain average “pay-per-click” rates for specified content, which is in turn an indication of the effectiveness of your campaigns and your website. “Bounce” Rates Can Be Just as Telling as Click-Through Rates

    A bounce rate is the number of people who land on your website or email send, and quickly leave without taking action of benefit to you. This can also be tracked for individual campaigns to measure the success of any marketing effort. Just by viewing this metric, you can begin to address weak points in your campaigns.

    For websites, a high bounce rate is generally bad for google search results because it tells Google that people aren’t satisfied with this site, which can weaken your search-ranking results. Your bounce rate can be measured through Google Analytics, which allows you to see all of the activity on your website.

    Client Retention and Overall Satisfaction with Your Firm

    Another important component of growth hacking is client retention. The methodology involves continuously working to improve your products and services to keep clients engaged and prospects impressed. This may also be why some define growth hacking more like a “mindset” than an actual system or process.

    As growth hackers, financial-advice-firm owners should also keep track of how many clients left in specific periods of time. This allows the business to easily identify trends impacting prospects, clients, the market — even large-scale cultural shifts.

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