Using Growth Hacking to Identify New Revenue Opportunities
While you’re evaluating your business in light of your growth-hack-inspired findings, you may want to think about where you can improve on or expand product and service offerings, identify up-selling opportunities, or make inroads on new niches or geographic territories. Evaluating the metrics outlined in this article will help to pinpoint such openings.
Also, and well within the growth-hacking framework, you could survey clients to discover what services they would like you to provide.
Turning Clients into Active Supporters of Your Business Through Referrals
Another intended outcome from growth hacking as a financial advisor is to be so client-centric that you generate referrals like crazy. This calls for a correlated referral program, run in tandem with your marketing campaigns. Offering discounted services, or freebies to customers who bring in word-of-mouth referrals is a great place to start.
There are sites like refermeiq.com and many more that will actually automate the referral process for you and provide you with all of your metrics. Handy, huh? The key aspect of referral programs is to work them in at the right moment.