Hearsay Systems, provider of advisor cloud services, has launched a new platform that will allow millions of financial professionals to conduct their work through their smartphone.
The Advisor Actions mobile solution, part of the Hearsay Advisor Cloud, uses "smart triggers, artificial intelligence, and turnkey financial services-specific workflows, allowing advisors to survive and thrive in an increasingly competitive landscape of robo-advisors," the company said in a press release on Wednesday.
The new service is designed to reduce advisors' manual work -- such as switching between software systems and web portals, and manually dialing up customers -- and free them up for "value-added" client interactions.
“It’s 2018, and we can do better,” said Clara Shih, Hearsay CEO and founder. “Like anyone, advisors have their mobile phones with them at all times. Hearsay Advisor Actions removes the guesswork and context-switching, allowing advisors to optimize how they and their staff spend time with simple click-to-call and click-to-send mobile notifications any time and on any mobile device.”
Advisor Actions are enabled by Hearsay’s new Action Card API, which allows for the creation of custom action cards, the company said. Every Hearsay activity included in the workflow is automatically tracked and captured into Hearsay’s reporting and analytics. Activities can be synced with any CRM, including Salesforce Financial Services Cloud without the need for manual data entry.
"Hearsay Advisor Actions provides unprecedented transparency and real-time insights into advisors’ activities, what’s working, and what’s not being followed up on," the company said. "Marketing and digital teams can now measure field performance such as advisors’ response time, frequency of touch and channel performance."
The company offered the following example of how Advisor Actions works: "A customer looking to buy her first home has just worked with her investment advisor and bank mortgage loan officer to pre-qualify for a mortgage, and this information is logged in the firm’s CRM. ... This activity triggers a notification, via Advisor Action, to an agent working within the firm’s insurance line of business. With the new Hearsay mobile app, the insurance agent can one-click access critical customer information and then send a pre-written, compliance-approved SMS to the prospective buyer about homeowners insurance."