Heartland Financial USA, a financial services company headquartered in Dubuque, Iowa, has rebranded to HTLF, according to a news release.
The letters HTLF are the company’s stock ticker symbol. The new name will be marketed with the tagline, “Strength. Insight. Growth.”
Heartland Financial USA, Inc., operating under the brand name HTLF, has approximately $18 billion in assets, and provides a diversified line of financial services including residential mortgage, wealth management, investment and insurance.