Step 2: Apply The Seven Forces

Once you’ve determined whether the behavior you want to change is an A, B, or C behavior, then you apply the appropriate “seven forces” to change that behavior.

These seven forces, dubbed SCIENCE, are rooted in real science, not self-help mumbo-jumbo. Sean’s SCIENCE is an acronym for “the forces that get us to move and behave in certain ways.” Being aware of these forces helps us to change our behavior and to stick with things.

The Seven Forces

All behavior change can be accomplished by using some combination of the following seven forces.

1.     Stepladders—Taking small steps to change the desired behavior.

2.     Community—Being involved in a community of people who are trying to change the same behavior has a big influence on us.

3.     Important—If something is important to us, we will be more likely to do it.

4.     Easy—The easier something is, the more likely we are to do it.

5.     Neuro-hacks—Quick, mental shortcuts that can get us to think and act in ways we've never been able to before.