6.     Captivating—The reward for changing our behavior needs to be truly captivating for the change to stick.

7.     Engrained—If things happen repeatedly, and if we do them routinely, they become engrained in our brains, and easy to do.

When working with your clients to help them change a certain behavior, you can apply this two-step formula. First, help the client determine if it’s an A, B or C behavior. Then, based on the information in Sean’s book, you can match the appropriate seven forces to that behavior. And your role as the advisor could be to act as an accountability partner to check on whether they are following through.

Changing behavior is not simply about “getting more motivated” because motivation is a temporary feeling. Instead, if you really want to stay engaged and do something long term, you have to have a process for getting yourself to stick with something, no matter how you feel.

Sean’s two-step process is a simple and effective way to change behavior and stick with it.

Steve Sanduski, CFP, is the CEO and co-founder of ROL Advisor, a discovery process technology system, a New York Times bestselling author, host of the Between Now and Success podcast, international speaker and blogger at BelayAdvisor.com.

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