Jen Rubio is co-founder and chief brand officer of Away. After stints working for Warby Parker and London-based All Saints, she launched Away in February 2016, focusing on hard-shell suitcases with lifetime guarantees. Their candy-colored silhouettes became staples at airports around the world at warp speed. At a recent Series D funding round, Away was valued at $1.4 billion.

The company now produces a range of bags and accessories, including recently introduced carry-on suitcases with built-in front pockets for items like laptops, giving travelers easy access to them.

Rubio lives between New York and San Francisco, averaging about 200,000 miles a year—at least—in the air. Once a Delta Air Lines loyalist, reaching its Million Miler status, she now uses a variety of carriers. “American Airlines first class is hands-down the best transcon, with great seats and really good food,” she says.

She doesn’t rely on melatonin or Ambien to beat jet lag—this gizmo is much more effective.

I never travel without a small, USB-powered white noise machine from Aurola, whether it’s to drown out a hotel neighbor’s snores through paper-thin walls, or to add some sound texture to the deafening silence of a country retreat. I discovered it when we were first starting Away and I was traveling to China. I was booked in an Airbnb in Hong Kong on a very busy street. I live in Manhattan, so I’m fine with noise, but I could distinctly hear someone’s conversation outside, and I couldn’t stop eavesdropping. But that Airbnb had a white noise machine on the nightstand. I clicked “play” and slept so well that I went online and bought one the next day. It’s become my trigger for sleeping. There’s a Pavlovian quality to it: No matter where in the world I am or what kind of room I’m in, the machine turns on, and my brain instantly relaxes.

Duty-free shopping can save serious cash—if you know what you’re doing.

I’m the queen of duty-free. People think airport shopping is completely accidental, but you can strategize it to save a lot of money. If you’re looking at a pair of Gucci loafers, the difference between buying them in New York and at Gucci at London Heathrow can be $200 to $300. It’s as much as 35% off—insane! They’re not something you need urgently, so you can always wait.

I use the Heathrow personal shopping program. You book it ahead of time, and tell them what stores you want to go to and how much time you have. Then the personal shopper meets you after security and takes you from terminal to terminal to get the stuff you need. I like it for Christmas shopping. I only found out about it because I noticed a bunch of Chinese tourists at Heathrow Terminal 3 with someone in an airport uniform. I went up to them and asked them what was going on, and they told me about it.

And this is how you really maximize those duty-free savings.

If you know you’re flying through an airport like Heathrow more than once, get a business card from any of the associates at high-end boutiques like Gucci or Chanel. Those airport boutiques have a limited selection because they don’t have a ton of space, but they can order things from any other boutique to be transferred there and hold it for you. Call or email them, then they will hold it for you and you can buy it—duty-free—the next time you fly from there. I did it when I was going back and forth between London and New York a lot.

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