5. Don’t Forget Calls To Action
Your calls to action are reminders for your readers to contact you. But in many cases, advisors are inclined to include these calls at the bottom of their pages.
Instead, provide relevant calls to action throughout your content and in key locations on your site, including:
• Your “about” page
• Your blog articles
• Your testimonials page (if they are approved for use)
• Your top-performing pages
• Your home page
You could even include a call to action that follows users from page to page.
A good rule of thumb is to include a call to action whenever new or alternative information is introduced. You never know what will catch a visitor’s eye.
For example, the Oswego Wealth Management site uses two calls to action on its home page, along with one to follow visitors between pages.
Checking All The Boxes
Your website is your most valuable digital asset. And when it’s used correctly, it can help you attract more leads and grow your business.
Though there’s always more to learn, by following this list you’ll be headed in the right direction. So whether you’re creating your first site or editing your current one, be sure to keep these tips in mind as we move into the new year.
Susan Theder is the chief marketing and experience officer at FMG Suite.