Junxure, a Raleigh, N.C.-based technology firm founded by a financial advisor that now has 10,000 users of its products, is launching a new cloud-based client relationship management platform for advisory firms.

How are cloud-based systems different from other platforms? "Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends IT's existing capabilities," says an article on InfoWorld's Web site.

Attendees at Charles Schwab's Impact 2012 conference, currently underway, can watch a demo of Junxure Cloud.

Meanwhile, today Chicago-based Envestnet Inc., which provides wealth management services for investment advisors, announced that it has agreed to integrate with Junxure Cloud.

The first release of Junxure Cloud, slated for early next year, will provide a broad set of CRM capabilities geared specifically toward financial advisors, Junxure says. Subsequent releases over the course of the year will further expand on these capabilities, making Junxure Cloud "the most robust cloud-CRM application available in the advisor marketplace."

"We are committed to being the industry standard in everything that we do, and Junxure Cloud plays a vital role in continuing that tradition," said Junxure Co-founder and President Greg Friedman, who also is president of Private Ocean, an independent wealth management firm based in San Rafael, Calif. "With the growing demand for cloud-based technology, we will present Junxure Cloud as a clear choice for firms who want a CRM solution specifically designed for their needs."

According to a press release, Junxure Cloud focuses on easy data entry, streamlined workflow and best practices for delivering consistently high-level client service.

-Dorothy Hinchcliff