The symposium panel and this article were meant to open advisors' eyes to the possibilities inherent in the Internet. Much like a Microsoft Office application-Word, or Excel or PowerPoint-we think we're taking good advantage of Internet tools only to find out that we're only using 20% of them-or their capabilities. You can either take the time to learn everything you can do with these Internet tools, or you can just scratch the surface and delude yourself into thinking the tools you're not using are of little value. We all know that's just a convenient excuse.

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