Veteran financial advisors Samuel Liebman, his son Matthew D. Liebman, Aaron Marks and Patrick J. Swift have partnered with Dynasty Financial Partners to launch an independent practice called Amplius Wealth Advisors in Blue Bell, Pa., the companies announced today.
The Amplius team of four advisors and eight professionals was formerly known as The Liebman Marks Group, a boutique wealth management practice with Merrill Lynch Wealth Management that advised on more than $1.25 billion in client assets.
The team provides comprehensive wealth planning, tax accounting, public finance, portfolio management, asset allocation, research, real estate and insurance services to its clientele.
According to Amplius CEO Matt Liebman, he and the three founding partners—Sam Liebman, chairman; Marks, chief strategy officer and Swift, vice president of wealth planning—decided to name their firm ‘Amplius,’ which means "a larger amount" in Latin, because it reflected their continuing mission to help clients do more with their wealth and achieve greater goals.
“We were content at our former firm and our growth over the past several years has been tremendous,” Matt Liebman said in a press release. “But two years ago, we started the due diligence process. Once we completed an in-depth look at the landscape, we realized there is so much more we can do for clients now as a true fiduciary.”
Amplius Wealth Advisors has selected Fidelity Institutional as its custodian. They plan to tap Dynasty’s capabilities in capital markets, investment banking, investment research and consulting, advanced technology, proprietary analytical tools and marketing services, the news release said.
“Dynasty continues to see very strong demand for advisors like the Amplius team, who see the benefits and want to join the independent movement,” John Sullivan, Dynasty’s head of network development, said in the news release. “Their client-centric approach will translate seamlessly to the fully independent RIA model.”
Shirl Penney founded St. Petersburg, Fla.-based Dynasty Financial Partners in 2010 to provide wealth management services and technology platforms to select independent wealth management teams.