Sustainable and socially responsible investing isn’t just for the kids, according to a recent Allianz Global Investors study.

In the AllianzGI ESG Clarity survey, investors aged 65 and older were more interested in environmental, social and corporate governance (ESG) investing than younger generations.

While ESG strategies are often pitched as appeals to young, affluent investors, 68 percent of the respondents aged 65 and older expressed favorable views towards ESG investing, compared with 59 percent of those aged 25 to 44. When asked whether ESG investing was a sound strategy, respondents aged 65 and up were more likely to agree than those who were aged 25 to 44.

The investors older than 65 years old reported strong engagement with ESG practices in their personal lives, with 81 percent actively expressing their views by staying up to date on issues important to them, using their views to guide their purchase decisions and contributing time and money to important causes. By comparison, only 66 percent of investors aged 25 to 44 were similarly engaged with personal ESG practices.

While the rise of impact investing has touched off an ongoing conversation within the financial industry, only 20 percent of the survey participants were practitioners of ESG investment strategies. Most of the investors in the Allianz survey were unaware of the term “ESG,” but 9 of 10 said that at least one of the underlying issues encompassed by ESG investing was important to them.

Allianz credits low awareness of ESG as an investing strategy for the disconnect between investor interest and practice. Two-thirds of the respondents were unaware of ESG as an investment strategy, and only 2 percent had ever heard of the abbreviation “ESG.”

Advisors aren’t doing enough to help, according to Allianz, only 14 percent of the respondents said that their advisor had discussed ESG with them as an investment strategy -- among those who have had the conversation, nearly two-thirds had brought up the topic themselves.

ESG Clarity polled 1,061 U.S. investors with at least $100,000 in investible assets online from June 19-30, 2017.