Independent broker-dealer Morton Seidel, which has operated in the Los Angeles area for more than 95 years, recently joined the Beverly Hills, Calif.-based Ameriprise Financial franchise led by advisor Alan Tarko, according to a news release. 

The Morton Seidel team manages approximately $177 million in client assets; it will rebrand with the new practice under the name of Morton Seidel Century City Advisor Group. Tarko's practice, established in 2002, manages $210 million in client assets, bringing the deal to a total of $387 million in client assets.

Founded in 1925 as Morton Seidel & Co. Inc., the Beverly Hills, Calif. team led by veteran advisor Joan Seidel includes husband and fellow financial advisor Arnold Seidel, whose father Morton established the broker-dealer, and their daughter-in-law and paraplanner Gina Seidel.

Ameriprise Financial is a diversified financial services company headquartered in Minneapolis.