Oranj Grows Model Marketplace For Advisors

Oranj Grows Model Marketplace For Advisors
Oranj, the free wealth management platform, has picked up two new partners and expanded its offerings.

The software maker, which provides a free, end-to-end model marketplace program, has added Pimco and WisdomTree Asset Management’s model portfolios and products to its platform.

Independent advisors use Oranj’s software to create investment strategies with model portfolios and funds from top investment managers. Advisors can choose from strategist models, custom models and subadvised models.

With the addition of the two new asset managers to Oranj’s list of partners, advisors can now tap into 56 models, 316 mutual funds and 215 exchange-traded funds.

The asset managers on the platform host models, ETFs and mutual funds for advisors to use to customize portfolios for their clients. Advisors can also outsource portfolio management to subadvisors that host model portfolios.

Advisors on the platform also have access to a guided on-boarding process for investors. Account aggregation tools allow advisors to connect to their custodians and to client accounts with other institutions. The Oranj platform also includes trading and rebalancing capabilities and portfolio management tools. The platform rids advisors of excessive fees associated with creating and managing portfolios for clients.

Other hosts on the platform include SpiderRock Advisors, BlackRock, Direxion, ETF Securities, Oppenheimer Funds, Marsico Funds and Frost Investment Advisors.

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