Bamji noted that only 17% of private sector workers have access to a pension, down from a high of 65% in the 1970s, which has created a demand for lifetime-income options such as annuities.
Statler noted that a segment of the financial services audience doesn't want to sell annuities. “Advisors we talk to say it’s hard to introduce the topic or consumers don’t like it,” she said. “But we do not find that in any of our consumer research and we didn’t find it in any city we were in with the Rolling Stones."
Statler estimated that the alliance reached at least 10% of the concertgoers and about another 248 million people through stories in consumer, business, trade and financial media. They also added nearly 20,000 new followers on their social media channels.
“So we collected our own set of roadies," she said. "We became part of the culture."