Falih will probably push this effort much further and bring a more modern and professional approach to communications, which could include the appointment of a proper press spokesman and upgraded website.
Falih has already proved to be more willing to speak openly and at length about oil market developments and Saudi strategy, offering a lengthy and candid analysis at the World Economic Forum in January 2015 ("Saudi Aramco CEO speaks at World Economic Forum 2015," Saudi Aramco, Jan 2015).
Under Falih, Saudi policies could become clearer and more consistent which should in turn improve confidence and remove one source of instability in oil prices.
As Saudi Arabia prepares for the part-privatization of Aramco, more data on exploration, production and reserves will have to be published for investors.
Falih is likely to help accelerate that transition to greater openness and accountability.