SMArtX Advisory Solutions, a West Palm Beach, Fla.-based managed accounts technology and TAMP provider, announced on Tuesday that advisors using its platform will now have access to private investments.

Access will be provided via a partnership with Deal Book, a platform developed by SMArtX-affiliated broker-dealer HedgeCo Securities, that provides advisors access to direct private company investments.

“Deal Book enables us to provide access to great private company investments. Since companies are opting to stay private longer into their lifecycle, shareholders looking for liquidity are often willing to sell their shares at a discount, providing opportunity for our advisors and their clients,” said Evan Rapoport, CEO of SMArtX Advisory Solutions, in released comments. “This creates a chance to own part of a firm that is an established household name, for a lower minimum and lower price.”

Any completed Deal Book investment on the SMArtX platform will result in a commission of referral fee being paid to HedgeCo Securities for soliciting the investment.

The Deal Book platform focuses on late stage, pre-IPO firms and includes access to Impossible Foods, Robinhood, SoFi and DoorDash among 60 other popular privately held firms via investment opportunities offered by multiple different pre-IPO marketplaces that allow investors access to alternative offerings at lower investment minimums.

In its announcement, SMArtX said that Deal Book answers a call from accredited but non-institutional investors for greater access to pre-IPO companies. Generally speaking, these companies have already gone through several fundraising rounds from venture and early stage private equity investors.

Investments in Deal Book opportunities made via the SMArtX platform can be made for as little as $20,000.