Sorenson, the son of Utah’s one-time richest man, made his own name in a range of businesses from private equity and real estate to technology and life sciences. He’s become a leading voice for impact investing and in 2013 endowed a center at the University of Utah to further the field. Joining him at Catalyst is Jeremy Keele, the former president and chief executive officer of the center, as well as McKenna.

Finding an Audience
Keele sees signs their pitch may resonate. Sorenson recently spoke on a panel about opportunity zones at a conference with about 1,000 people in the audience.

“The other three guys were just kinda talking about tax arbitrage,” said Keele, who attended. “Jim was talking about community health clinics and affordable grocery stores.” Afterward, the line of people waiting to speak with Sorenson was “a mile long.”

This article was provided by Bloomberg News.

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