You should spend time in the office between the holidays. We are talking about that short week between Christmas and New Year’s. If you think I meant that four-week period between Thanksgiving and Christmas, you were wrong! Your firm would insist! Here is why it makes sense to come into work when others are playing.

1. It will impress your clients. Studies show 32% of people take time off between Christmas and New Year's. This likely includes your clients. They will feel you are really dedicated to your job. If they hear from you, they will likely tell others.

2. You should be able to get your clients on the phone. Why? Because 32% of people take time off that week. See the point above. Some people are impossible to get on the phone. Now is your chance.

3. Your client is in a relaxed mood. In early December, everyone is stressed. Your client was trying to hit their year end goals and get that bonus. Now they are home for the holidays. It may be easier to get them focused on decision making.

4. The mindset is looking towards the New Year. They will start hearing about New Year celebrations and making resolutions. January is a time for new beginnings and renewal. You can make the case to get their stock investments in place before January 1 so YTD index performance numbers are a good comparison for their performance.

5. Your client might be out shopping. Some statistics show the week between the holidays is just as busy as every other December week except the week before Christmas. “Clearance” is a magic word! If your client is out shopping or returning gifts, they might decide to stop in for a visit.

6. “How is your holiday going?” is a good icebreaker. You might often want to call your client but have nothing to say. This is the holiday season! People reconnect. They get in touch. Asking about their holiday is a safe conversation starter.

7. Your client might be tired of “togetherness.” The New York Post can a story “Your Family Is Just as Draining as Jet Lag.” Family drama is a TV sitcom staple. Your client might be looking for an excuse to get away. They know you are in the office.

8. Plenty of last-minute stuff needs to be done. This is why you are in the office. December 3 is a hard deadline for many things like mandatory retirement plan distributions. (RMDs). Let us not forget year-end tax selling. Your client waited until the last minute. They will be grateful you worked through the holidays to help them.

9. This is a big week for charitable giving. According to USA Today, 18% of Charitable giving is done in December. If a client wants to transfer stock as a charitable gift, they are probably a pretty big client.

10. You can focus on planning for 2024. It will be quiet in the office. If you have not yet put together your 2024 business plan, this is a good time. All the records you need are at your fingertips. Start the new year fresh with you plan in hand.

There are many good reasons to come into work between the holidays.

Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, Captivating the Wealthy Investor is available on Amazon.