Most of his posts pertain to the social media platform they’re on, meaning his content on LinkedIn is about his businesses and his professional connections while his Instagram exposes his followers to more of his activities outside of his work. The content on both of his accounts receives significant likes and multiple comments.
There was enough published content that LinkedIn had no problem finding him and assessing its value to him and his value to the platform.
“LinkedIn plays a major role in his endeavor to help others,” said Uphaus. “[Taylor] frequently posts articles on the platform providing his perspective on important and relevant industry topics as well as his own personal learnings and experiences.”
Uphaus also mentioned that the financial services community was one of the first groups to use LinkedIn and it was “a natural industry to spotlight as part of the campaign.” That shouldn’t be a surprise; Putnam Investments’ fifth annual “Social Advisor Survey” reported LinkedIn as the top social media outlet by 73 percent of the study’s participants followed by Facebook (46 percent) and Twitter (46 percent), and the average use for business was 16 times per month behind Facebook’s 22 times per month.
The “In It Together” campaign included integrated marketing efforts aiming to highlight what success means to different people in the U.S. and other parts of the world such as Australia, India, the U.K., Germany and France.
“There are over half a billion professionals on LinkedIn from a vast array of industries and backgrounds, so we set out to inspire our members to find their versions of success with the help of their LinkedIn communities,” said Uphaus.