The World Value Index has released what it says are the most valuable brands based on purpose, not profit.

The Index measures brands on awareness of purpose, alignment with purpose, whether people will actively support that purpose, and if purpose impacts purchase.

Here are the top 10 brands:


The embroilment of its spokesman Jared Fogle, who was caught in a child pornography scandal, did not seemingly dent the brand. It is the largest single-brand restaurant chain in the world.