U. S. Bank has appointed Beth Lawlor to the position of president, private wealth management, the company announced earlier this week in a news release.

The Private Wealth Management division provides products and services to the company’s high-net-worth clients.

In her new role, Lawlor will be based in the bank’s New York City office, where she will set the strategic direction and oversee all aspects of Private Wealth Management’s high-net-worth business, managing teams across the U.S. 

Lawlor has more than 25 years of industry experience and has a track record of accelerating business growth in the wealth management space, the release said. Most recently, she worked at UBS, where she served as the managing director, head of national field engagement and sales, wealth management banking and lending. 

Lawlor graduated from Boston College with a bachelor’s degree in communications and psychology.

Headquartered in Minneapolis, where it was founded in 1968, U.S. Bancorp had $543 billion in assets as of March 31 and is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the U.S.