| May 2012 |
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| Why Dividends Matter | 
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| Some investors have been rediscovering the power of dividends as an important element in the pursuit of long-term total returns. Following the 2008 financial crisis, traditional sources of income, such as bonds and cash, lost their luster. We aim to show that the power of dividends from equity investing has never diminished and has, in fact, been working away behind the scenes, adding not just appreciation but the possibility to mitigate the effects of both market falls and inflation.
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