Local Marketing Technology: New Customer Acquisition And New Business Pipelines
October 24, 2013
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Jon Schepke
Ten years ago, friends and family served as the top source most consumers turned to when searching for product or service recommendations. Today they turn to their preferred search engine. Here they find Web sites, social sites and a variety of directory listings, all of which increasingly include customer reviews. Combined with the fact that search engine results almost universally return localized results first, the importance of a strong digital presence could be a determining factor in the success of any local business, especially for financial advisors. In fact, searches for the phrase “financial advisor” on Google have reached a four-year high.