Protective Life Corporation, a wholly owned U.S. subsidiary of Dai-ichi Life Holdings Inc., has tapped Doyle Williams as senior vice president, distribution companies, according to a news release.

Williams, a 40-year veteran of the financial services industry, was most recently the chief enterprise strategy consultant for COUNTRY Financial Group. He will have management responsibilities for Protective’s three distribution companies: ProEquities, Inc., Protective Distributors and First Protective Insurance Group, the release said.

At the same time, Libet Anderson was promoted to president of ProEquities. Anderson, who joined ProEquities in 2016 as vice president and managing director of advisory and planning, has more than 30 years of financial services. She had been serving as interim president after Chris Flint, the former CEO and president, left ProEquities earlier this year. She will oversee the company’s business performance.

Anderson, along with Brad Mendenhall, vice president, managing director of Protective Distributors, and Eric Miller, president of First Protective Insurance Group, will report directly to Williams, the release said.

“Doyle’s deep industry experience will be invaluable as we continue solving customer needs. Under Libet’s leadership, we are confident we will continue to succeed in supporting and growing the businesses of our financial advisors across the country. We are excited about our future,” Aaron Seurkamp, president, retirement division of Protective, said in a statement.

Birmingham, Ala.-based Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. It traces its roots to its flagship company, Protective Life Insurance Company, founded in 1907.

Founded in 1985, ProEquities, is a Birmingham, Ala-based broker dealer with more than 600 financial advisors and over $17 billion in assets. It is a wholly owned subsidiary of Protective Life Corporation.

Dai-ichi Life Holdings Inc. is the second largest private life insurance company in Japan as measured by totals assets as of March 31.