Banners(Website) | Digital Edition | E-Directs | E-Newsletters | Lead Generation | Native Advertising
Research papers | Videos | Webcasts | Full Spec Sheet
(All digital materials are due 5 business days prior to launch)
Flash files are no longer accepted for banner placements
FA Website Banners
Top Leaderboard Banner –
Dimensions: 728 x 90 File size: 40k initial | 100k polite – HTML5 -100k polite | 300k full
: Mobile/Responsive version: 300x50 or 320x50 File size: 20k initial | 40k polite - HTML5: 40k polite | 100k fullFile Format: 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through. HTML5 files must be hosted by the client.
Animation: 3 loop maximum, 30 second maximum
Expanding: 728x315 open down File size: 100k
User initiated expansion click or rollover, contain a close button, and auto-collapse after 15 sec
Medium Rectangle Banner –
Dimensions: 300 x 250 File size: 40k initial | 100k polite – HTML5 -100k polite | 300k full
File Format – 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through. HTML5 files must be hosted by the client.
Animation: 3 loop maximum, 30 second maximum
Expanding: 600x250 – open right File size: 100k
User initiated expansion click or rollover, contain a close button, and auto-collapse after 15 sec
Skyscraper (1,2 & 3) Banner –
Dimensions: 160 x 600 File size: 40k initial | 100k polite – HTML5 -100k polite | 300k full
File Format – 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through. HTML5 files must be hosted by the client.
Animation: 3 loop maximum, 30 second maximum
Expanding: 600x600 – open left – file size max. 100k, (skyscraper 3 - open right)
User initiated expansion click or rollover, contain a close button, and auto-collapse after 15 sec
Bottom Leaderboard Banner –
Dimensions: 728 x 90 File size: 40k initial | 100k polite – HTML5 -100k polite | 300k full
File Format: 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through. HTML5 files must be hosted by the client.
Animation: 3 loop maximum, 30 second maximum
Expanding: 728x315 open up File size: 100k
User initiated expansion click or rollover, contain a close button, and auto-collapse after 15 sec
Interstitial (Roadblock) –
Dimensions: 640 x 480 File size: 80k initial | 100k polite – HTML5 -100k polite | 300k full
File Format – 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through. HTML5 files must be hosted by the client.
Auto close: 30 seconds , Animation: 3 loop maximum, Asset provided CANNOT include a "close" button
Interstitial Mobile (Roadblock) –
Dimensions: 300 x 250 File size: 200k initial – HTML5 -100k polite | 300k full
File Format: 3rd party tags or Rich Media, HTML5, GIF/Animated GIF or JPEG with URL for click-through. HTML5 files must be hosted by the client.
Auto close: 30 seconds , Animation: 3 loop maximum, Asset provided CANNOT include a "close" button
Large Interstitial (Roadblock) –
Dimensions: 970 x 420 File size: 300k Max Initial File Load Size | 1 MB Max Final Sub Load Size
File Format: 3rd party tags or Rich Media, HTML5, GIF/Animated GIF or JPEG with URL for click-through. HTML5 files must be hosted by the client.
Auto close: 30 seconds , Animation: 3 loop maximum, Asset provided CANNOT include a "close" button
Button Box Banner –
Dimensions: 120x120 File size: 20k initial | 40k polite
File Format – 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through.
Button Box 2 Banner – (channel, news, poll, video sponsor)
Dimensions: 120x60 File size: 20k initial | 40k polite
File Format – 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through.
Companion Logo Banner – (channel sponsor)
Dimensions: 300x60 File size: 20k static
File Format –GIF or JPEG
Recruitment Ad –
Dimensions: 450 x 255 File size: Static-40k /Flash-40k | 100k polite
File Format – 3rd party tags or Rich Media, GIF/Animated GIF, JPEG with URL address for click-through.
Text Link –
Dimensions: 65 text characters accompanied by Click URL, Tags are not accepted
Pre-roll Video Ad –
Pre-roll clip - 15 seconds max, Ratio 16:9 standard ratio (640x360 screen size), .flv or .mp4 or (HD Quicktime .MOV or .AVI)
Notes:
All banners must contain a 1x1 border to distinguish the ad from site content.
Rich Media(HTML) - must contain a placeholder in the ad code for the click tracking
Animation - 3 loops maximum. Max length 15 sec, Max Frame rate 24 fps
Video - User-initiated, Max length 30 sec., Max Frame rate 24 fps, No looping, polite load 100k, file size 1 mb max
Alternative Text - May be up to 10 words.
Border - Any banner with a white background must have a 1 pixel border
Hot Spot Restrictions - Hotspots are confined to the ad unit dimensions only.
Delivery Schedule - 5 business days prior to flight date.
New Creative - Option to change creative content of any advertising space once per month.
Banner Formats - iFrame, JavaScript, SWF, image (SWF must have an image backup; SWF and images must have a URL)
3rd party networks - We accept creative from most major ad serving networks including but not limited to the following:
Adtech, Atlas, Bluestreak, CPX, Doubleclick, Eyeblaster, Google Adsence, Mediaplex,
iFrame/Javascript tags are preferred, 3rd party tags are not guaranteed
z-index - 0-999
Channel sponsorship
Top Leaderboard Banner – 728x90 - Responsive version: 300x50
Medium Rectangle Banner – 300x250
Skyscraper Banner – 160x600
Bottom Leaderboard Banner – 728x90
E-Blast Banners – 300x60 logo (Channel E-blast), 300x600 Banner (Special Newsletter Blast)
Home Page Logo – 120x60 (GIF, JPG, PNG or EPS)
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