Aliens taking a misguided tour of human history, including a live Scott Baio, got some chuckles. They actually used a hashtag for the name of the video to encourage social activity. #AvosInSpace.
Marketing insight: It was a fun and witty ad, but likely will not be the most memorable. Then again, who does not like guacamole to dip their chips in at a Super Bowl party.
Hyundai: The Chase
Two campers are frantically running out of the woods as they are chased by two huge bears, but are able to remotely start their cars by talking to their smart watches to make a quick escape. The dramatic ad then shifts to comedy, with the two bears talking after the car pulls away.
Marketing insight: This was a cool way to show a new technology-related product feature, although it will never top the legendary VW Passat young Darth Vader ad.
Toyota: The Longest Chase
Bumbling robbers lose their getaway car and take a Prius, avoiding the police by not running out of gas and other car features.
Marketing insight: With the hashtag #GoPriusGo, this ad went on for 90 seconds, but it probably could have been 60 seconds. The commercial did have humor and excitement, but it did not really wow anyone except for Prius owners.
Doritos: Ultrasound
“Really, you’re eating Doristos?,” said the mom with an attitude to the dad next to her while she gets an ultrasound. Then a funny thing happens. The baby moves toward each chip that the dad waves, until finally the babe tries to make a quick exit to pick up the chip that gets knocked to the ground.