Coca-Cola: Coke Mini (Hulk vs. Ant-Man)
When a tiny Ant-Man steals Dr. Bruce Banner’s #CokeMini, the Hulk chases him down the city street. The movie-like action ends up with Marvel’s biggest and smallest heroes sharing the beverage.
Marketing insight: There were some good movie commercials, including Jason Bourne and The Jungle Book. However, this Coca-Cola ad killed two birds with one stone. It indirectly promoted the super hero movies while showcasing the soda. If the messaging works, kids and adults will believe it is the drink worth fighting for.
Best Cause Related Award
No More: Text Talk
When an invited friend doesn’t come over because a male is “in one of his moods,” it becomes a warning sign. This ad was a bit of a downer, but a good example of how people can see signs of domestic violence and sexual assault.
Marketing insight: The NFL is still raising awareness to help women, to recover from the league’s past issues with NFL players and domestic violence. This is a good attempt, but the ad was a little hard to pay attention to in a crowded Super Bowl party. Still, let’s hope it does help raise the awareness about the issues so people do not continue to just be bystanders.
The winner
Manning’s favorites
The best product pitches might have come after the game. Although his career might be winding down, Peyton Manning’s exchanges on the field—including a kiss on the cheek with Papa John’s founder John Schnatter, his fellow spokesman—Manning’s references to celebrating with Budweiser and the mentioning of his trip with his family to Disneyland, might have stolen the marketing showcase.