Beautiful Emily Ratajkowski makes a crazy Odell Beckham Jr.-like catch in her dress when the bride tosses her bouquet over her shoulder. Bechham and others are there to witness it too.
Marketing insight: It was kind of a weak connection to take a model and a sweet football play and then tie them into a convertible. Still, the football audience probably liked this one just for the play. The commercial will probably get a decent amount of replays and some added exposure.
The ad starts by showing a stat: “Data suggest nine months after a Super Bowl victory, winning cities see a rise in births.” It then goes on to say, “They’re called Super Bowl babies.” Choirs of different groups wearing different team attire sing their own NFL version to Seal’s “Kiss From a Rose” song, with old footage of couples with a twinkle in their eyes.
Marketing insight: This advertisement probably got Super Bowl parties talking about it more than any other ad. Many were left doing the math in their heads, thinking, "Am I a Super Bowl baby?" Although the lyrics were a bit hard to hear, it did show how the NFL influences many of our lives. If anything, this ad is a public service warning for Denver maternity wards to get ready for the added babies coming later this year!
Most Nostalgic Award
Jeep: Portraits
The narrative said, “From Normandy to the far reaches of the Earth.” The black and white slide show scrolled through strong character portraits of regular people, plus actors and musicians, along with photos of Jeeps, both old and new.
Marketing insight: The ad had a creative message displayed in it: “We don’t make Jeep. You do.” It had an interesting way to teach that the brand has been around for 75 years. It did not just show pictures of the different makes and models, but additionally it added the human faces that give the brand more character.
Best For The Kids Award