Super Bowl 50 resulted in an upset. The Carolina Panthers, with only one loss all season, lost to the Denver Broncos, 24 to 10. The victory, mostly due to a Denver defense led by Super Bowl MVP Von Miller, resulted in a possible storybook ending for veteran quarterback Peyton Manning.
In an interesting combination, Coldplay was joined by Beyoncé and Bruno Mars during the halftime show.
The game was good, but not great. The same held true for the advertising. It was almost as if the ads were like Manning’s arm—highly paid, but just good enough to get the job done.
In the group of ads (that reportedly cost as much as $5 million for a 30-second spot), there were many with offbeat humor, with just a few commercials that attempted to make an emotional connection.
Here were the best that Super Bowl 50 had to offer:
Humor Award Runner Ups
Bud Light: The Bud Light Party
During a divisive time in the country, with Democrats and Republicans voting on their presidential candidates, two celebrities, Amy Schumer and Seth Rogen, brought the country together with laughs. ‘Nothing brings the county together like Bud Light,” said the ad.
Marketing insight: This advertisement actually had a teaser ad that ran before the Super Bowl that added to the awareness of the campaign. It even pulled in a movie that is launching this year. I wonder if Independence Day 2 paid for that. I would not be surprised if Schumer and Rogen create a series of these ads that air all the way through the actual election. Voters thinking politics, might also think Bud Light, which is good, because the elections might cause us to want to drink.
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