Marketing insight: Doritos reinforces it brand image and awareness with some of the funniest commercials Super Bowl after Super Bowl. This is the tenth year of Doritos having a contest to create the best ads and it works.
Amazon Echo: #BaldwinBowl Party
Alec Baldwin and Dan Marino taking jabs at each other were funny, but Marino’s reaction to Jason Schwartzman’s threat to “sack” him was the funniest. Plus, Missy Elliot launched her new song, although it was kind of hard to hear what she said as she started dancing. All this happened with Baldwin’s Echo in the center of the action.
Marketing insight: A fun Super Bowl party with celebs and a cool way to get questions answered and play music with speech recognition. It might just sell this product so more football parties have the Echo next year.
Best Use Of Humor Award
Dollar Shave Club: Zeke
Every adult has probably had a "dirty razor" at one point in their lives. This ad’s razor talked and invited the wife in the shower with it and the husband to "all shave." When she then says to replace the razor, it barks back, “rich folk alert.” Then the spokesman comes out of the other end of the shower with the call to action.
Marketing insight: It seems that these razors are taking market share, as there was a bit of a copycat ad with Schick’s "Robot Razors" trying to convey the opposite message, that their razors are not old and useless. The Dollar Shave Club ad went after the male dominated TV audience, but also brought in the women that purchase razors too.
Best NFL Tie In Award
Buick: The Big Game Meets The Big Day